Have you tapped into Whatsapp for your business? Many parents are on Whatsapp now because they are in groups with after school clubs, or with other parents from school, or they use it for family groups etc. Here are 11 Easy Ways to Use Whatsapp for Marketing To Parents:
According to Whatsapp 1 billion people around the world use the messenger app every day with 55 Billion messages sent daily. And with the imminent arrival of the Whatsapp Business app this could be a good opportunity for businesses to really use the tool as part of their marketing strategy.
Here are some things you can do to use Whatsapp marketing for your business:
#1. Make sure your Social Share plugin includes Whatsapp
Lots of parents share content or products that they find online, so if you have a social share plugin on your website make sure Whatsapp is high up the list of social channels people can share onto.
Next, see if your social share plugin can accommodate UTM tracking links (Amanda Webb has a good article on UTM tracking links that’s well worth a read) so that you can then start tracking shares in your Google Analytics. At the moment GA doesn’t show referral traffic for Whatsapp (unfortunately) so you have to track it in other ways like through a UTM tracking link or special discount code or landing page links.
#2. Hand out a special Whatsapp discount code
You could offer customers a special discount code if they would like to share it in their own Whatsapp group to anyone who might be interested in your product or service. After all word of mouth is very effective and getting your customers to be your brand ambassadors is free marketing.
If you tracked the code use you could offer a gift now and again to your top referrers or if they refer 20 people to you, they ge their next product or service free from you by way of thanks.
You might also enjoy reading Why Word of Mouth Marketing Amongst Mums Can Be Powerful For Your Business
#3. Invite your customers to connect with you on Whatsapp
To start engaging with people, you need to have them add your number to their phone’s contact list.
On Whatsapp you can send images, audio files, short video clips of your products and text messages to users. For example, you could share new products or sneak previews of products coming in soon or weekly product picks, and people could reserve them via Whatsapp if they were interested.
You can do one on one chats, send broadcast messages, share things in a group and you could set up sub groups if you knew parents were interested in a particular type of product or had children of a certain age, for example.
WhatsApp also offers a way of adding a click-to-chat link to your website, email signature, or social media pages that makes it easy for people to start a conversation with your brand. However, since people now expect almost instantaneous replies, make sure that you can answer quickly if you do add the click-to-chat link, or limit availability to specific windows of time.
Here are some of the cool features of Whatsapp:
One on One chats
Like Facebook Messenger, you can chat on Whatsapp with another user who is in your phone’s contact list.
Similar to Stories on Snapchat, Instagram and Facebook, WhatsApp Status allows you to share photos, videos and animated GIFs that disappear after 24 hours. This could be good for sharing behind the scenes pics, videos, promote an event or showcase a new product.
When you send a message to a broadcast list, it will go to anyone in the list who has your number saved in their phones’ address book. They’ll see the message as a normal message, similar to the BCC (blind carbon copy) function in email. If they reply, it will appear as a normal, one-to-one message in your chats screen, and their reply won’t be sent to anyone else in that broadcast list. Broadcast lists are limited to 256 contacts.
Group chats let you message with up to 256 people at once, sharing messages, photos, and videos. Everyone in the group chat can chime in and also see everyone else’s responses.
#4. Think creatively about including Whatsapp in your digital campaigns
I love this example of Absolut who used Whatsapp in conjunction with Facebook for a special event launch, tapping into the people’s creativity and the whole idea of exclusivity as there were only limited places available for the launch.
Hellman’s in Brazil also used Whatsapp for a campaign to inspire people to think of mayonnaise as a cooking ingredient, not just a condiment. They had chefs available to help people cook, which is a neat idea.
#5. Gather feedback
Why not ask questions on Whatsapp that will deliver answers that are relevant to your business? Whatsapp could be really handy for market research, it’s less structured than setting up an online survey and you are probably likely to get much more response than asking people to take time to complete a survey so it could be a good way to ask some quick questions to get feedback.
#6. Run exclusive Whatsapp giveaways
You could have weekly, monthly or even daily giveaways that you share via Whatsapp or that they have to enter via Whatsapp.
#7. Use it for customer service
Invite people to contact you for customer service queries via Whatsapp. The great thing about Whatsapp for customer service is that it is private. So you can discuss customer service issues without it being in the public domain and not worry about breaching any data protection too.
#8. Take orders
You could promote your WhatsApp number and inform your customers that they can order via it. This could be handy for situations where parents can’t make calls at work or use work email for personal business, or for Christmas time when they don’t want kids overhearing them ordering Santa presents!
#9. Use it for events
You could create a WhatsApp group for event attendees if you have an upcoming event as it would be a really handy way to share quick updates and info about the event. You could also share pictures and videos of the event with the group during and after the event.
#10. Remind people about renewals or upcoming seasonal things
If you have a subscription or updates you send out then you could offer customers to receive those updates or renewal reminders via Whatsapp. Or you could remind them that it’s e.g. 1 month to their child’s birthday month (if you had collected that information) and that here is some useful content to help them plan a party or a discount code to use if they want to order from you.
#11. Use Whatsapp for your VIP customers
You could use WhatsApp to offer your top customers updates on new arrivals, give them invites to special events or be on hand to answer their questions exclusively on the app.
Until the arrival of the Whatsapp Business app, at the moment you can either use the app on your phone or use Whatsapp on the Web.
I’ll be really interested to see the features on the new Whatsapp Business app when it arrives. In the meantime, I hope this has inspired you to think of ways to use the messenger app for marketing your business to parents.
Over to you now. Have you used Whatsapp for marketing to parents for your business? I’d love to hear what worked for you!