Does your coaching business target parents? Over the last 10 years, we have worked with many businesses looking to target Mums (and Dads), so here are some things to think about as you organise your marketing. Read our 12 Tips for Successfully Marketing Your Coaching Business to Parents:
We have 12 practical tips that you can work your way through:
#1. Set Your Coaching Business Marketing Budget
A guideline is to spend between 10-20% of your revenue on marketing, so set your budget and then look at how you will allocate it once you have your marketing message and images organized.
#2. Keep Your Marketing Local to Start
Unless you are running a specialised coaching service that people are prepared to travel for, keep your marketing local. Parents are busy, they may work, have school pick ups and need a service that is local.
So focus your marketing locally to begin with and widen the area as you grow.
#3. Think About What Makes Your Coaching Business Unique
Many life coaches say they can help Mums, but what makes your coaching business really different? What is you unique selling point? This can help you with your messages for marketing your coaching services.
Maybe you work with both parents and kids. Maybe you can help tweens or teens. Maybe you can promise certain outcomes for parents based on what you have delivered in the past.
#4. Put Yourself in Parents’ Shoes
Rather than thinking only about your coaching business and how wonderful your service is, think about what parents want to know.
- What kind of person will I become?
- What skills will I gain?
- What outcomes will help me as a parent?
Gather this kind of info for use on your marketing messages and landing page.
#6. Get a Landing Page Organized
You should have a page organized on your website with all the salient information that you think parents will want to know, somewhere to send people to with your marketing.
You might also enjoy reading What is a Landing Page and Why Do You Need Them for Your Business
#7. Organize Your Images
Make sure you have a set of social media friendly of images. DO NOT reuse a poster or flyer design where you have a lot of small text, it’s too difficult to read on social media, so make a set of social-media-sized images that are attractive and are aimed at getting people to click onto your landing page/website. You can do this easily on a tool like Easil or Canva.
You might also enjoy reading 6 Visual Content Tools We Love That We Think You’ll Love Too
#8. Organize a Video
You’ll need video for your social media advertising. You’ll also be able to use this for your website and maybe even to embed on email.
Explain to parents what the ethos behind your coaching service is, what they can expect from working with you and maybe even offer some practical information for them.
If you have been wondering how to get started with video, this article might help A Shopping List and Tips for Getting Started with Video Content.
#9. Organize Your Email Database
Have you got emails from people who have bought from you or enquired before? If you collected their email address some time ago, with GDPR arriving May 25th 2018, now is a good time to send a mailing to ask them if they’d like to stay on your list
Make sure your current opt in process/email capture process is GDPR compliant.
You might find this useful: Is Your Website GDPR Ready?
Plan a series of emails to your list, maybe choosing some seasonal opportunities like Father’s Day, Back to School etc to focus a particular message to parents about life skills.
#10. Plan Some Facebook Advertising
Parents are still very much using Facebook and you can test out ad campaigns with low budgets which is great. And you can also target ads on Instagram at the same time. Make sure you have your Facebook pixel code installed on your website so you can retarget visitors to different content on your site.
#11. Plan Some Useful Content
What can you create around your coaching topics that you can make as a useful free thing in return for email capture?
For example, a checklist, short tips PDF, something that will help them in their life.
And make sure you tell people who give their email what you will use their email for and where it will be stored etc for GDPR
You might also enjoy reading How to Create a Freebie for Parents to Capture Email
#12. Make Sure Your Leads are Converting
Remember whatever channels you use, whether it be Facebook ads or email campaigns or any other channels you use, the goal of the campaigns should be to bring you leads. Your job is to convert those leads once you get them on your website. So make sure the user experience is easy and that your calls to action are in place to convert.
I hope these tips have been useful for planning marketing for your coaching business to parents.
Over to you now. Have you any tips to add to this list? Love to hear from you in the comments below.