Instagram is not only one of the most popular social channels, it continues to be one of the most engaged channels. Mums are definitely hanging out there so it could be worth investing some time in the channel if you want to engage them with your brand and business. But, as with all social channels, Instagram can be bit of a “time suck” so here are 5 Instagram Tools We Love That We Think You’ll Love Too, all handy tools that can help save a bit of time too.
Formerly known as Latergramme, Later is a really handy tool (and app) for scheduling your Instagram posts. It doesn’t automatically schedule but it helps you get everything ready and reminds you.
Their free plan for 1 Instagram profile provides you with 30 posts per month (the number of created posts), 1 Social Profile, and 1 User. Your 30 posts/month are reset at the beginning of each month. Video posts are not supported in the free plan.
When you log into the desktop version there’s a Calendar, Media Library where you can upload images, Analytics and a Search & Repost facility.
They have also just launched a new Visual Planner which lets you try out your different visuals to make sure it looks good on your profile when you post them.
When you find something you want to repost in Instagram, simply copy the share URL and open Repost. Then send the reposted media back to Instagram. Repost copies the original post text so you can paste into your own Instagram post. Then publish your repost.
It’s a nice way of showing another account that you’ve enjoyed their content.
You might also find 7 Twitter Tools We Love That We Think You’ll Love Too useful
#3. Instagram Insights
If you’ve set up your Instagram business account, you have access to free analytics through your Instagram app. The Insights on Instagram gives you some basic stats which are handy for assessing your Instagram marketing efforts.
On the Insights you can find out more about your Instagram followers, when they are connecting with you on Instagram, and what your top posts have been.
You can use this information to help choose content more likely to resonate with your target audience.
One thing I don’t like is that you have to navigate around a few screens on the app to see all of these stats. It would be nice if Instagram would let you view this data on desktop or download your results.
Read my Social Media Examiner blog post “5 Free Instagram Analytics Tools for Marketers“
Instaport is a nifty tool that lets you grab your entire archive of Instagram photos and download them to your computer in one handy .zip file.
It’s effectively a simple way to backing up your instagram posts to your local hard drive.
Just find something (or someone!) that’s moving, or create a video selfie by switching to the front-facing camera. Tap the Boomerang button once and the app shoots a burst of 10 photos and turns them into a mini video which you can share on Instagram either direct from the app or save to your device and share later.
Over to you now. Have you got a favourite Instagram tool? Share it in the comments below.