Are you creating visual content for your marketing and social media to attract parents to your business or brand? There is such a wealth of tools now available to create visual content, especially with the advent of apps for smartphones and tablets, that you don’t need a graphic designer in house. Here are 6 Visual Content Tools We Love That We Think You’ll Love Too:
At Mykidstime we have seen a huge impact on increased blog post pageviews and social media engagement from creating appealing visuals. And if that’s not enough to convince you, according to Jeff Bullas, articles with images get 94% more total views. Nowadays social media channels are all about the visual content, it’s what catches people’s attention as they scroll down the newsfeed. So producing eyecatching and appealing visual content is an integral part of marketing nowadays. Here are our favourite visual content tools that we use and reuse:Visual content is what catches people's attention as they scroll down the newsfeed Click To Tweet
With 1 million images, lots of fonts (you can now even upload your own fonts), templates and layouts it’s not surprising that Canva is the image editing tool of choice amongst bloggers. There are even templates for infographics available. And to help get you started, there are plenty of good tutorials.
Here are a few of the great features of Canva:
- It’s free to use, though users can choose to pay for particular images.
- It’s easy to size images to your exact dimensions.
- We love the availability of preloaded templates and sizes if you’re designing images for different social media platforms. (Remember to design images in the correct dimensions for your blog and social media platform of choice – one size doesn’t fit all!).
- You can add in your branding or logo on to your images easily on Canva.
- It’s online so you don’t need to download the tool or your designs until you are ready to use them.
- If you have a content team, consider Canva for Work (for a monthly cost) which allows you additional features, including shareability of designs amongst team, and the neat feature of resizing your lead image for other social media channels.
You might enjoy reading 6 Neat Canva Design Tricks to Help Create Better Visuals
#2. Word Swag
Use the app to create beautifully custom text layouts quickly and easily. There are also lots of captions available inluding quotes, thoughts and jokes if you need a bit of inspiration.
I particularly like Word Swag because it has a feature to load up a transparent version of your logo so once you have overlaid text onto your background image you can then brand it.
It has a number of cool fonts you can pick from as well as a range of colours and backgrounds. You can load up your own image to work with or search and pick from their collection of Pixabay free images. It saves your new image into your phone or tablet’s Photos so you can share from there to your social channels.
#3. Spark Post by Adobe
Similar to Word Swag you choose your photos, add some text and you can also apply Design Filters to instantly create beautiful graphics.
There are different layouts, color palettes, typography styles and filters and you don’t need to have any design experience. You can then easily share your design via your favorite social platforms, text or email to engage your audience.
The one thing that’s currently missing is that you can’t load up your own logo to brand the images, but hopefully that will come soon, as this is a really easy app to use. They also have a desktop online version available, I haven’t yet tried that as I find the app so easy to use but it would be worth a go.
We keep coming back to Pixabay again and again. It’s the best source of free images out there. Pixabay offers a wide variety of photos and illustrations. You can download different sizes of the images. One thing to note is that generally these are not glossy stock photos but more realistic, so depending on your brand and content, you may want to pay for images, but for a free source, this comes up trumps regularly for us.
Tip: if you don’t find something at first search then try tweaking your search phrase as sometimes you’ll find better results after a second or third search.
If you use Windows on a laptop you will find this free tool very handy. Irfanview has a heap of features but one of the most useful is that it lets you open and resize images and save it as a smaller image. This is important to do before uploading images to your blog, because the larger the images are on your blog post, the longer they will take to load up for readers, and speed of sites is everything nowadays.
It also lets you open, for example, a .png format file and save it as a jpg, or open a pdf and save it as a jpg.
Over to you now. What’s your favourite tool for creating visual content? Share it with us in the comments below.