Does your health and wellness business target parents or families? Over the last 10 years, we have worked with many businesses looking to market to Mums (and Dads), so here are some things to think about as you plan the marketing for your health and wellness business. Read our 9 Quick Marketing Tips for Health and Wellness Coaches:
#1. Set Your Marketing Budget
A guideline is to spend between 10-20% of your revenue on marketing, so set your budget and then look at how you will allocate it once you have your marketing message and images organized.
#2. Keep Your Marketing Local to Start
Unless you are running a specialised service that people are prepared to travel for, keep your marketing local. Parents are busy, they may work, have school pick ups and need a service that is local.
So focus your marketing locally to begin with and widen the area as you grow.
#3. Think About What Makes Your Health and Wellness Business Unique
Many health and wellness companies say they can help Mums (and Dads), but what makes your health and wellness business really different? What is your unique selling point? This can help you with your messages for marketing your services.
- Maybe you work with both parents and kids.
- Maybe you can help tweens or teens.
- Maybe you can promise certain outcomes for parents based on what you have delivered in the past.
- Maybe you are able to run group or individual sessions at parent-friendly times
Whatever makes you different is important to communicate.
You might also enjoy reading 12 Tips for How to Market Your Coaching Business to Parents
#4. Put Yourself in Parents’ Shoes
Rather than thinking only about your health and wellness business and how wonderful your service is, think about what parents want to know.
- How will this transform my own health?
- How will it transform the health of my family?
- How will it make us feel better/be more healthy?
- How will we sustain things after we’ve used this coach?
Gather this kind of info for use on your marketing messages and landing page.
#5. Get a Landing Page Organized
You should have a page organized on your website with all the salient information that you think parents will want to know, somewhere to send people to with your marketing.
You might also enjoy reading What is a Landing Page and Why Do You Need Them for Your Business
#6. Organize Marketing Images and Video
Make sure you have a set of social media friendly of images. DO NOT reuse a poster or flyer design where you have a lot of small text, it’s too difficult to read on social media, so make a set of social-media-sized images that are attractive and are aimed at getting people to click onto your landing page/website. You can do this easily on a tool like Easil or Canva.
You’ll ideally need video for your marketing. Start with an overview (max 2 mins) about you and what you offer. You’ll also be able to use this for your website, your social media and maybe even to embed on email.
Explain to parents what the ethos behind your health and wellness service is, what they can expect from working with you and maybe even offer some practical information for them.
If you have been wondering how to get started with video, this article might help: A Shopping List and Tips for Getting Started with Video Content.
You might also enjoy reading 6 Visual Content Tools We Love That We Think You’ll Love Too
#7. Install Your Facebook Pixel Code
Parents are still very much using Facebook and you can test out ad campaigns with low budgets which is great. You can also target ads on Instagram at the same time.
Make sure you have your Facebook pixel code installed on your website so you can retarget visitors to different content on your site.
#8. Plan Some Useful Content
Think about what you can create around your expertise on health and wellness topics that you can make as a useful free thing in return for email capture.
For example, a checklist, short tips PDF, something that will help busy parents in their life.
Ideas that could work here are ones that help parents with keeping themselves and their kids healthy, things that help them with nutrition e.g. family friendly meal ideas, or suggestions to follow for well-being for themselves and/or their kids.
You might also enjoy reading How to Create a Freebie for Parents to Capture Email
#9. Make Sure Your Leads are Converting
Remember whatever channels you use, whether it be Facebook ads or email campaigns or any other channels you use, the goal of the campaigns should be to bring you leads.
Your job is to convert those leads once you get them on your website. So make sure the user experience is easy and that your calls to action are in place to convert.
Practical tip: ask someone you know who isn’t that familiar with your website to take a look at your website and give you feedback on your calls to action? Are they enticing? Would they make them click to enquire?
I hope these tips have been useful for planning marketing for your health and wellness business to parents.
Over to you now. Have you any tips from your experience of marketing your health and wellness business to share? Tell us in the comments below.