Over 11 years of Mykidstime, we have learned a lot about mums and their digital behaviour through our website, our ezine and our social media channels. Here are some key insights into digital mums and how brands can connect with them. (more…)
Author Archive | Jill Holtz
Why Are Family Car Brands Failing Mums?
We recently changed our family car and it got me thinking about family cars, and how car brands market their family car models to families. (Badly it turns out). So how and why are family car brands failing mums? (more…)
9 Massive Mistakes Brands Are Making When Marketing to Mums
Over the last 11 years we have worked with many businesses, small, medium and large, who are looking to market to mums. And because we are mums with an interest in digital and social media marketing, we notice many campaigns aimed at mothers. Here are 9 massive mistakes brands are making when marketing to mums: (more…)
Grab Our Free Insights Report into Mums and Family Cars
We run monthly surveys on Mykidstime to ask Mums their opinions on different topics. If you’re interested in finding out what mums think about buying and driving family cars, then you can download our free Insights Report into Mums and Family cars. (more…)
Meet A Digital Business Owner: Helena Gilhooly of Busy Beaders
In our new series profiling business owners who market to parents, meet Helena Gilhooly of Busybeaders.com. We asked Helena a few questions about her business and how she uses social and digital marketing to reach parents: (more…)
9 Quick Marketing Tips for Health and Wellness Coaches
Does your health and wellness business target parents or families? Over the last 10 years, we have worked with many businesses looking to market to Mums (and Dads), so here are some things to think about as you plan the marketing for your health and wellness business. Read our 9 Quick Marketing Tips for Health […]
6 Simple Ideas For Marketing Your Coaching Services to Parents
Do you offer coaching services to parents? Parents are a little different to other segments because they buy services not only for themselves but for their kids and family so think about how to build this into your marketing. Here are 6 Simple Ideas For Marketing Your Coaching Services to Parents, all super easy to […]
12 Tips for How to Market Your Coaching Business to Parents
Does your coaching business target parents? Over the last 10 years, we have worked with many businesses looking to target Mums (and Dads), so here are some things to think about as you organise your marketing. Read our 12 Tips for Successfully Marketing Your Coaching Business to Parents: (more…)
Grab Our FREE Easter Marketing Freebies
If you’re marketing to parents, you might like our free Easter marketing goodies to help you save time. We have a free Fun Easter Jokes downloadable pdf and an Easter email header image pack free for you to download: (more…)
Why Is GDPR Important To My Business?
If you are marketing online to parents then you may be collecting data for your customers or target audience. You may or may not be aware that the General Data Protection Regulation (GDPR) arrives on 25 May 2018. In this article, Gráinne O’Donovan, Douglas Law Solicitors explains some of the background and legal things to be […]
