Over the last 11 years we have worked with many businesses, small, medium and large, who are looking to market to mums. And because we are mums with an interest in digital and social media marketing, we notice many campaigns aimed at mothers. Here are 9 massive mistakes brands are making when marketing to mums: (more…)
We run monthly surveys on Mykidstime to ask Mums their opinions on different topics. If you’re interested in finding out what mums think about buying and driving family cars, then you can download our free Insights Report into Mums and Family cars. (more…)
In our new series profiling business owners who market to parents, meet Helena Gilhooly of Busybeaders.com. We asked Helena a few questions about her business and how she uses social and digital marketing to reach parents: (more…)
Does your health and wellness business target parents or families? Over the last 10 years, we have worked with many businesses looking to market to Mums (and Dads), so here are some things to think about as you plan the marketing for your health and wellness business. Read our 9 Quick Marketing Tips for Health […]
Do you offer coaching services to parents? Parents are a little different to other segments because they buy services not only for themselves but for their kids and family so think about how to build this into your marketing. Here are 6 Simple Ideas For Marketing Your Coaching Services to Parents, all super easy to […]
Does your coaching business target parents? Over the last 10 years, we have worked with many businesses looking to target Mums (and Dads), so here are some things to think about as you organise your marketing. Read our 12 Tips for Successfully Marketing Your Coaching Business to Parents: (more…)
If you’re marketing to parents, you might like our free Easter marketing goodies to help you save time. We have a free Fun Easter Jokes downloadable pdf and an Easter email header image pack free for you to download: (more…)
If you are marketing online to parents then you may be collecting data for your customers or target audience. You may or may not be aware that the General Data Protection Regulation (GDPR) arrives on 25 May 2018. In this article, Gráinne O’Donovan, Douglas Law Solicitors explains some of the background and legal things to be […]
On May 25, 2018, GDPR comes into effect. This will affect how organisations collect, store and make available personal data to all customers, prospects, suppliers and so on. As a small business owner marketing to and transacting with parents, do you know if your website is GDPR ready? Read on for some tips and advice […]
If you’re marketing to parents, you might like our free Mother’s Day marketing goodies to help you save time. We have a free adorable My Mum downloadable pdf and a Mother’s Day email header image pack free for you to download: (more…)
