If you are not yet on Pinterest for your business it can be a great channel to reach parents on. At Mykidstime, we get traffic from this social media channel all the time so it is worth considering adding it as another way to reach parents. Here are some tips based on our experience for how to use Pinterest for marketing your business to parents:
Why go on Pinterest?
Pinterest is a great channel for driving traffic because Pinned images can have a web link.
It’s a very visual channel so ideal for showcasing products and your brand (but there are some tricks to the images you use on there which I’ll cover too.)
While it’s not a very interactive channel – you can’t have conversations with users or chat easily – there is a very active community of users so it just requires a different approach to being on there as a business.
Rich pins and Pinterest advertising does offer another way of reaching potential customers.
Map out a Pinterest strategy
Just as with any social media channel, you need to take a step back first and say what’s your strategy for the channel. What are the key objectives for being on there. Brand awareness? Traffic to your website?
Then think practical stuff:
- Who is going to pin to your Pinterest channel?
- What content are you going to put on Pinterest?
- Who is going to make sure images are created and optimised for Pinterest.
- How are you going to measure results?
Recommended reading: Proven Ways to Use Visual Content to Engage Mums
Organise boards to help solve problems for Mums
Next have a good look at your boards. When we first started our Mykidstime channel we just created boards willy-nilly and pinned like mad to them. After a while we realised we were just all over the place and we needed a content plan for Pinterest just as much as for any other social channel.
We reviewed all the boards we had created and dumped some, renamed others, e.g. Teens became Ideas for parents of teens. We thought about our target customers, moms, and created boards that helped them solve a problem, e.g. Kids party ideas.
So go back to your customer personas and work on boards that help them in their lives. Remember busy mums like things that help save them time.
Pay attention to the image
In the early days of Mykidstime on Pinterest we pinned articles without any thought to the lead image. When we did our strategic review we realised that Pinterest images were better as vertical and we had been pinning horizontal images.
We also realised that a picture of a cute kid did not really tell the Pinterest user what this image is about. By overlaying a title and our logo, that did 2 things:
- the viewer would know this was actually about e.g. “how to boost your child’s self-esteem” so they know quickly if this is an image they want to click through on to read more about.
- it told them it was an image for a piece of content from an organisation not a random personal pinner. This is important because people will only click if they trust they aren’t being sent to a dodgy website.
Recommended reading: Why a Great Image Will Drive More Traffic to Your Blog
Remind your followers on your other channels
Don’t forget to tell your Facebook and other social followers that you’re on Pinterest regularly so they can follow you on there too. On Mykidstime Facebook we might say e.g. “Check out our Lunchbox Ideas board on Pinterest, we pin all the cool lunchbox ideas we can find.”
A great trick too is to create a Pin It for Later link, where you copy the URL of the pin you want users to save, add it to a post on e.g. Facebook adding “Pin it for later!” beside the link.
When pinning products from your website always include price
Apparently Pinterest pins with prices get 36 percent more likes than those without.
Make sure you have rich pins implemented as the rich pin will show the current pricing details and will have a direct link to the product page
Tailwind for Pinterest
Finally, I just came across Tailwind recently and I’ve been trialling it for Mykidstime for a couple of weeks and not only is it super easy to schedule pins to be pinned, it’s already having an effect with more repins and more traffic. You can do a free trial and see if it works for you. If you use our link www.tailwindapp.com/i/mykidstime you get 1 month free (and if you upgrade we get a referral fee too and you can have your own referral link to share too).
I hope these tips have inspired you to think about using Pinterest for marketing your business to parents, tell me in the comments below what your experience of Pinterest is, I’d love to hear from you.