In our new series profiling business owners who market to parents, meet Helena Gilhooly of Busybeaders.com. We asked Helena a few questions about her business and how she uses social and digital marketing to reach parents:
1. What is your business and what do you do for parents?
I create handmade jewellery for any occasion including first holy communion watches and bracelets, bridal jewellery for brides, bridesmaids and flower girls. In addition I make angel gifts, perfect for any occasion.
2. Tell us a bit about what inspired you to start your business
I was a divorced stay at home mum of four, I had very little money so I didn’t go out much socially, my friends encouraged me to join in on classes run by the local school, I picked the jewellery class and was hooked from day one.
That was nearly 8 years ago, a year later a friend joined too and we both enjoyed beading so much that we started Busybeaders from the pure joy of creating jewellery.
After a few years I went solo with the business and I have worked hard to grow the business since.
3. What social media channels do you use to market your business?
You can find me across these social media channels and on my website too.
One of my favourite social media sites is Facebook, it is great for answering questions, there’s no time limit or word restrictions. It is also very visual so parents can interact on the page and request more photos if needs be.
5. What challenges do you find with marketing to parents online?
One of the bigger challenges I face is selling online, especially when sizing for a small child’s wrist, I would usually ask for a measurement of the wrist, also by law I can’t make bracelets for children under 3 due to small parts and have had to refuse orders because of this. But I do find parents are very open to my products, they love my communion jewellery sets and my angels.
6. What’s on the cards for the rest of 2018 for your business?
I make memorial angels for babies who gained their wings too soon and they are a nice gift for parents to have especially if it was an early loss. These are the saddest to make but the lovely messages I get to say thank you are what keep me going, these will be a big focus for the rest of 2018.
They are also for anyone who would like to remember someone as I can personalize these by attaching charms and initials.
I will also be starting to prepared for the autumn season with fairs and events. It’s a busy time!
You might also enjoy reading Why Parents Have Their Own Seasons And How To Use Those for Your Marketing
Over to you now. If you’re a business owner marketing to parents and would like to be featured on our series, contact us now.